Does quality matter in an age of virality?

With the over saturation of creators on social media, it has become all the rage for people to create and feel validated through their content. To acquire overnight fame is a craze most creators crave. How this is achieved and what contributes to it is a question that has been left unanswered. Aisha dives into this question and unpacks the elements of virality, and asks whether the quality of the content is the true indicator of success?